Follow Up Forge·For course creators, coaches & consultants

Your email list is the most valuable asset you own, and it loses money every day nobody’s mailing it.

These 24+ pre-written sequences put it back to work, in your voice, without starting from a blank page.

Done right, email pays back $36 for every $1, the highest ROI of any channel. This is the system that finally lets you collect it. Even if you hate writing. Even if your list is small. And especially if you’ve been under-leveraging your list.

I want the whole system for $297

one payment · instant access · 30-day guarantee

Why email, why sequences · the research
1 in 3
clicks on an automated email ends in a purchase
Omnisend 2026
~83%
open rate on welcome emails, the highest of any email type
GetResponse 2026
30%
of all email revenue comes from automated flows, from just 2% of sends
Omnisend 2026
$36
returned for every $1 spent on email, the top-performing channel
Litmus · DMA

Industry benchmarks only show up when emails are sending.

There’s a sneaky, expensive leak in your business right now. And you already know what it is.

You built the list and earned your subscribers’ attention. Some of them… you paid for. Many of them… you “sweated” for. And then they just sit there on your list, waiting to hear from you. A few thousand people who raised their hand and said “yes, talk to me,” parked in a folder you open twice a month with a knot in your stomach, because you don’t know what to send and you don’t have time to figure it out.

So you do what everyone does…

You fire off the occasional broadcast when you remember to. You meant to build a welcome sequence, but it just gets pushed to tomorrow. You tell yourself, “Oh I’ll follow up with those people next week.” Then, there’s the fence-sitters who clicked buy, almost filled out the form and then closed the tab. Doubt got the better of them, and no one was there to help.

Every one of those gaps is money.

Real money.

And it’s leaking out of a list you worked so hard to build.

It’s not a writing problem. You’re just missing one specific thing: a complete set of emails that are already written, already sequenced, already battle-tested, and wired to send to the right people at the right time. The only decision you’ll need to make is which one to switch on.

“But Nick, can’t I just ask AI to do this for me?”

Sure you can. The same way you could ask AI to write you a book about zoo animals. It’ll do it. It’ll be fast.

But will it be any good? Maybe.

Will it be the sort of writing that gets people to open, click, and buy, built on a hundred years of direct-response psychology instead of the average of everything ever scraped off the internet?

No. Not on its own.

How do I know?

Because I’ve spent over a year building these sequences, rebuilding them, and reworking them with AI in the loop. And left to its own memory bank, it produces emails that look “right” but feel hollow.

You’ve probably read a post, an email, or a blog like this. It sounds good. But it leaves you wondering, “What the hell did I gain from that? Anything at all?!”

A generic prompt is just a faster way to write a generic email.

You still have to know what to ask for, what good looks like, and how to make it sound like a human your readers trust. Like YOU!

That’s the difference maker.

…And that’s exactly what Follow Up Forge hands you.

The slow leak

The sale is already yours. Silence is what will cost you.

You don’t notice it all at once. It bleeds out in small, invisible amounts:

~70%
of the people who reach your checkout leave without paying. Baymard puts the recoverable revenue at $260 billion a year. And the automated workflow that wins those fence-sitters back earns more per send than anything else: $3.65 per recipient versus $0.11 for a one-off broadcast, a 33x difference. Sadly… most people send nothing.Baymard Institute · Klaviyo 2024 Benchmark

None of these require you to be a better writer. In fact, they mostly just require that an email gets sent. That’s why you need a system that catches people at the exact moment they’re deciding, says the right thing in the right order, and does it without you having to babysit it.

The shift

Stop trying to write emails from scratch. Start deploying ones that already work.

The most profitable email marketers on earth are not the most talented writers. (You can take my word for it on this one … I’ve worked with a handful of them.)

They’re the ones who’ve built out their workflows, then let them run while they slept, traveled, launched the next thing, and lived their lives. Quality was hardly the lever that created the most success. Consistency was.

And the data backs it: automated flows earn roughly 16x more per send than scheduled blasts (Omnisend 2026 Ecommerce Marketing Report).

Most email “gurus” try to make you a better writer. But, that’s the wrong fix. Email follow-up isn’t a writing problem. It’s an assembly problem. And there’s a method to the assembly. I call it the Forge Method, and it looks a little like this:

Pillar 01

The Material

Start from optimized email content, not a blank screen. You pull from 24+ battle-tested, fully-written sequences instead of staring at a cold, blinking cursor. The heavy lifting is already done.

Pillar 02

The Engine

Using the right triggers, tags, and segmentation, your email machine runs seamlessly. Automations fire when they should, and one-off broadcasts never interrupt a subscriber still in a workflow.

Pillar 03

Your Craft

This is what makes it unmistakably yours. An AI voice profile built from your own style and writing shapes every email to sound like you, never a robot. Craft is the one thing AI can’t fake on its own.

One century · five legends · zero theory

A hundred years of direct-response principles, proven by the masters.

Beyond opinions & trends. Each of these legends experimented with, pioneered, and wrote rules the rest of the industry is still living by.

Claude Hopkins
1923
Claude Hopkins
Scientific Advertising

Specifics outsell adjectives, and reason-why beats hype.

David Ogilvy
1963
David Ogilvy
Confessions of an Advertising Man

Respect the reader’s intelligence. Lead with the benefit and prove every claim.

Eugene Schwartz
1966
Eugene Schwartz
Breakthrough Advertising

You don’t manufacture desire. You channel what’s already there.

Gary Halbert
1970s
Gary Halbert
The “Coat of Arms” letter

Get into the conversation already running in the reader’s head, then earn the right to the next line.

Dan Kennedy
1980s–now
Dan Kennedy
No B.S. Marketing

The offer, the follow-up, and the risk reversal are where the money lives.

But principles don’t write emails. People do. And this is the part a blank AI prompt can never hand you

Forged by me.

My hand is on every email in the Forge. I’ve spent 15+ years writing thousands of emails that have sold millions of dollars in products and services. I didn’t hand this to an AI and walk away. I guided it, reviewed every word, and rewrote whatever felt “robotic.” I put the right trigger in the right spot, paced each email so people keep reading, and formatted them to get read. Not glanced over and deleted.

That’s why they don’t read like “AI emails.” Because they aren’t.

Introducing

The complete follow-up system that closes the leak: the sequences, the setup, and the voice profile that makes all of it sound like you. Built for the coach, creator, or consultant sitting on a list that should be making more money.

Don't take my word for it

Take a Peek inside the Forge.

It's hard to understand just how robust this system is until you see it. Here's a small sample of the mechanisms I've built for you. These are real sequences from the Forge, mapped node for node: the emails, the waits, the branches, and the logic that decides who gets what and when. Scroll through and see how each one is wired up.

And inside every sequence, each email is built the same way: bracketed so you can drop in your details.

one payment · instant access · 30-day guarantee

One more, side by side

Two “welcome” emails. Here’s the difference.

A new subscriber just joined your list. They’re the most engaged they may ever be. Here’s the welcome email a blank AI prompt hands you, next to the one that you build from in Follow Up Forge.

Raw AI prompt: "write a welcome email"
New message
Subject line

Welcome to [Brand]! 🎉

Hi there,

Welcome to the [Brand] family! We're thrilled to have you on board. 🎉

At [Brand], we're passionate about helping people like you, and we can't wait to share valuable content, tips, and exclusive offers.

Stay tuned for exciting updates, and be sure to follow us on social media!

Best regards,
The [Brand] Team

All about them. Says nothing. Opens with "Hi there." This is the email that gets filed next to every other "welcome to the family" and never opened again.

vs
Follow Up Forge same job, built right
New message

Skips the fluff, leads with a confirmation of what they opted in for, sets expectations, and hands your reader one quick action item. The P.S. opens the opportunity for a real conversation, which is what tells your new subscriber that a human is on the other end. It’s already written. You just fill the brackets.

The Material · Pillar one

24+ persuasion-built sequences. Every scenario your business will ever face.

Each one is a full sequence (three to ten strategically-timed emails) written on direct-response principles, not “newsletter” filler. Built as a bracketed, fill-in-the-blank format so you can deploy them in an afternoon, whether you sell courses, coaching, or done-for-you services.

01Welcome Series (3 variations)

Different openings depending on what brought someone in: a lead magnet, a freebie, or a newsletter opt-in.

~83% open rate · highest of any type
02Fence-Sitter Sequence

For people who hit “buy” on a course or booking page and didn’t finish. Three-email recovery without nagging.

highest-earning email flow
03Coaching Calendar Filler

Turn cold prospects into booked calls, plus a 3-email “make sure they show up” series.

04Webinar Follow-Up (Pre + Post)

Pull maximum value from registrants, attendees, and no-shows, before the run-up and after.

05Re-Engagement “List Revival”

Wake the dead. Turn silent subscribers back into buyers and resurrect revenue you didn’t know existed.

06Flash Sale Framework

Urgency and scarcity done the way that doesn’t train your list to only buy on discount.

07Testimonial Collection

Stop begging for reviews. Make customers want to share wins, and make it stupidly easy.

08Referral Generator

Turn customers into a sales force with emails that activate word-of-mouth on purpose.

09Upsell & Cross-Sell

Lift lifetime value without being pushy, positioned as serving, not selling.

10Post-Purchase Nurture + Success

The critical window after the sale where most go quiet. Build loyalty, cut refunds, set up the next yes.

11Survey & Feedback

High-response emails that surface the insights your next offer should be built on.

12Case Study Promotion

Turn one customer win into a trust-building, conversion-driving proof asset.

13Content Promotion

Drive traffic to your blog, videos, and podcast without being annoying.

13 core scenarios. With variations and multi-stage flows, that’s 24+ complete sequences, 100+ individual emails in total.
The Engine · Pillar two

The setup and strategy training, so the system works.

Email templates are useless if you don’t send them. So, I’ve also included a suite of over-the-shoulder walkthroughs for the technical half: connecting your CRM, wiring up the automations, and getting your emails into your subscriber’s inbox. If you can follow a cooking video, you can do this.

No platform lock-in

Works with whatever you already send from.

The sequences are platform-agnostic and the setup translates to whichever tools you’re using. Walkthroughs use my favorite CRM, but the logic carries over to:

The bonuses

Write faster, sound more like you, and never stare at a blank screen again.

Eight plug-in tools that turn AI into the fastest junior copywriter alive, working from your voice and your frameworks instead of the internet average. The difference between AI that sounds like everyone and AI that sounds like you is the system you feed it. This is that system.

The Master AI Prompt Library

Pre-tested prompts by use case: subject lines, bodies, hooks, CTAs, rewrites, plus the prompt training that powers the templates. Copy, paste, deploy.

$197 value
The Portable Voice Profile Kit

A guided questionnaire (radio buttons, toggles, and a few short written answers) that captures how you really write and turns it into a portable voice profile. Drop it into Claude, ChatGPT, or whatever you use, so your voice travels with you instead of living in one platform. Born from countless hours of frustration and back-and-forth AI chats, this is the app I’m proudest of.

$197 value
The Scroll-Stopper Subject Line System

12 battle-tested formulas with fill-in-the-blank examples, so you write subject lines in 60 seconds instead of 20 minutes.

$97 value
The Human-Touch AI Writing Framework

The editing checkpoints that turn generic AI output into something with a pulse. Speed, without the robot voice.

$97 value
The AI Email Audit + Persuasion Checklist

Paste in any email for a read on clarity, persuasion, flow, and CTA strength, plus a 15-point pre-send checklist that catches the conversion-killers before you hit send.

$147 value
The 20 Psychological Triggers Playbook

Which trigger to use when, with a real email example for each. Stop guessing what makes people click and buy.

$97 value
The Power Words Bank

350+ emotion-triggering words organized by intent, formatted to drop straight into your AI prompts.

$67 value
The Hemingway Method for Email

The editing system behind the most readable emails in the pack. It strips every line down to plain, short, almost stark sentences that are weirdly hard to stop reading.

$127 value
Why not just…

An honest comparison.

You’ve got options for fixing your follow-up. Here’s how they really stack up:

Follow Up ForgeRaw AI (DIY)Hire a copywriterKeep winging it
Sequences written for youAll 24+You prompt eachPer project $$$None
Built on direct-response psychologyYesInternet averageIf they’re good, and not just using AIUnlikely
Sounds like youYes! Using your voice profileGeneric by defaultUnlikelyYes
Setup & automation taughtStep-by-stepNoNoNo
Deliverability coveredChecklist includedNoNoNo
Time to “live”An afternoonWeeks or months of tinkeringWeeks of back-and-forthIf you get around to it
Cost$297 once“Free” (your time)$2k to $10k+“Free” (your time)

All 24+ sequences, the setup, and the voice profile · 30-day guarantee

The Right Fit…

Who it’s for, and who it isn’t.

This is for you if…

  • You sell courses, coaching, consulting, or done-for-you services.
  • You have a list (even a small one) that you’re not emailing nearly enough.
  • You’d rather deploy a battle-tested sequence than write from scratch.
  • You want AI to speed you up without sounding like everyone else.
  • You’re ready to maximize revenue from the hard work you already put into building your list.

This isn’t for you if…

  • You want a magic button that requires zero effort.
  • You don’t have (and won’t build) an email list.
  • You want generic AI slop to run your business and remain completely hands-off.
  • You think “email is dead” (it’s where the big money quietly lives).
  • You won’t invest 30 minutes to set up and turn on at least one sequence.

I’ll be straight with you, because it saves us both a refund.

Follow Up Forge will not write your offer, build your list, or run itself while you ignore it.

It does the heavy lifting (the writing, the structure, the strategy), but you still have to open it up, copy-paste the emails, and turn the sequences on. Put in that one afternoon of setup, and the sequences start sending the follow-up you’ve been meaning to get out for months.

If you won’t do that, please keep your $297.

This will only work if you put it to work.

I suspect, since you’ve made it this far, you’re the type of business owner who has put in the work and is willing to do a few easy steps.

Don’t get me wrong…

This is a shortcut.

The difference is it’s not the kind that requires a machete and knee-high boots… it’s the kind that’s been mapped, paved, and built upon solid ground.

Who the Heck Made This Thing?
Nick Haubner

I’m Nick. I forged the “boring” machinery that makes these sequences work for you.

I’m a direct-response copywriter and marketing operator out of Durham, North Carolina, and I’ve spent 15+ years inside just about every CRM you can imagine: HubSpot, Pardot, Infusionsoft (Keap), Kit, Aweber, GoHighLevel. I’ve built the sequences, wired the automations, fixed the deliverability, and developed the processes that make it all feel seamless and easy.

The proof you can check for yourself.

You don’t have to take my word for any of this. You’ve already read it. The breakdowns and the side-by-side comparison you just scrolled through aren’t mockups. They’re the real writing and the real reasoning you’re investing in.

Here’s the TL;DR:

I’m not a fortune teller, but I’ll tell you…

What your next 30 days can look like.

When you put in one focused afternoon, here’s how the next month can look like…

Today
Crack open the Welcome Series and the Fence-Sitter Sequence, the two that have the biggest monetary impact on your business. Fill in the brackets. Set up the workflow in your CRM. Hit publish.

Before dinner time tomorrow, a brand-new subscriber gets a real welcome message instead of silence, and the next person who loiters around your checkout page and leaves before buying gets called back in. Money that was leaking yesterday… gets recovered.
This week
You run the Deliverability Checklist to make sure your emails reach inboxes instead of spam. Then you wire up a new sales sequence and hit “send” to your current list. Deliverability improves and emails actually arrive in your subscribers’ inboxes.
Day 14
You fire the List Revival (Win-Back) campaign at the people who stopped engaging 90 days ago. The cold ones. And the replies start coming in. Some of them may even buy. You make real money from a list you thought quietly gave up on you. (Turns out they weren’t dead. You just needed to WAKE them up!)
Day 21
Now you put together your follow-up sequence for those who already paid you. Onboarding, so they use what they bought and rapport deepens.
Day 30
Every core trigger is live. New subscribers are welcomed. Hesitating buyers are recovered. Customers are nurtured past the sale instead of forgotten the second their card clears. The follow-up you used to feel stuck on, the stuff that sat in a to-do list with a knot in your stomach, is written, running, and sounding just like you.

You still keep an eye on it, of course. You still flip on new sequences as you continue to grow.
But the leak is finally CLOSED!
The math that should excite you
$10,692

Take just one of the sequences, say the Fence-Sitter Sequence, and imagine it wins back only 3 sales a month on a $297 offer. That’s $891 a month, and $10,692 over a year, from a single one of the 24+ sequences you’re getting.

On a $297 offer, the whole thing pays for itself the first time it brings back one sale, and everything after that is profit.

Now look at what the alternatives would run you. A direct-response copywriter who writes your follow-up sequences and charges $100s per email will put you well into five figures for 100+ of them, and you’ll be waiting weeks to get those emails. Or you sit down and write all hundred-plus yourself, on nights and weekends, hoping you got the psychology right.

Next to that, the price here is almost silly: $297 for 100+ emails comes out to about $3 each, and you pay it once. Not to mention the workflows, the sequencing, the checklists, the training videos, and the bonuses.

Every name on your list was an expense, whether that was ad spend, content, or the hours you put in to reach them.

So what you’re really looking at is $297 to stop losing sales you already paid to earn.

Here’s everything you get

Add it up.

24+ pre-written sequences (100+ emails)$997
CRM setup & automation architecture training$497
“Beautiful Email” design masterclass + template builder$297
Segmentation, cadence & deliverability system$197
Bonus: The Master AI Prompt Library$197
Bonus: The Portable Voice Profile Kit$197
Bonus: The Hemingway Method for Email$127
Bonus: The Scroll-Stopper Subject Line System$97
Bonus: The Human-Touch AI Writing Framework$97
Bonus: The AI Email Audit + Persuasion Checklist$147
Bonus: The 20 Psychological Triggers Playbook$97
Bonus: The Power Words Bank$67
Total real value$3,014
★ Founding price

$297 is the founding members price. As I add more training and more sequences, that price climbs. Lock it in today and you never pay a dime more, and every update I ever ship shows up in your account for free.

$3,014
$297

one payment · lifetime access · every update included

Instant access. Backed by the 30-day guarantee below.

The second you join

Everything is waiting for you on the other side of checkout.

Your login arrives in your inbox within minutes of your payment, and the full system is sitting inside:

The 30-Day “Send One Sequence” Guarantee

Get Follow Up Forge, install one sequence, and turn it on. If after 30 days you don’t believe it was worth many times what you paid, or you decide it isn’t for you, email me and I’ll refund every penny. The risk is mine, not yours. The only thing you can’t get back is the revenue that keeps leaking while you wait.

You might be wondering…

Questions, answered straight.

Do I have to use the CRM that you use in your videos?
No. The setup videos are filmed in my favorite CRM because it’s a clean, complete example, but every lesson opens with a plain-English breakdown of what we’re building and why, so you can apply it to whatever platform you’re on. The emails themselves are platform-agnostic.
I’m not technical. Will I really be able to set this up?
Yes. It’s entirely over-the-shoulder: if you can follow a cooking video, you can follow these. And because the sequences are pre-written, the hard creative part is already done.
Will the emails sound like a generic robot?
Never. I have a STRONG aversion to AI slop. They’re written on real direct-response principles in a fill-in-the-blank format and every line is reviewed, edited, and optimized by me, Nick. The voice profile system is a guided questionnaire built specifically to make everything sound like you, how you talk, what you’d never say, the way you open and close.
My list is small. Is this still worth it?
Small lists often have the most to gain, because there’s so little follow-up happening. The sequences work the same at 300 subscribers or 30,000, and they scale with you.
How fast can I have this running?
You can have your first two sequences (Welcome + the Fence-Sitter Sequence) live in the same afternoon. A full build-out across every trigger is comfortably achievable in 30 days. It’s really a work-at-your-own-pace project.
Is this a subscription?
No. One payment, lifetime access, and every future update to the sequences and training included.
Can’t I just do this with ChatGPT for free?
You can try. You still need to know what to ask for and what a great email looks like. Follow Up Forge gives you the battle-tested structures and the prompts that drive them, so AI works for you instead of fussing around with chat for hours trying to get it to produce a decent email campaign.

Your list isn’t going to produce results by itself.

You have two roads. The first is the one you’re already on: meaning to set it up, telling yourself you’ll get to it, watching the fence-sitters, the no-shows, and cold subscribers quietly cost you for another year. That road is free. It’s also the expensive one.

The second: get the sequences that are already built for you, follow the setup that’s already laid out, turn them on, and put that machinery to work. One afternoon is all it takes to get it started. It’s a system built to pay you back for as long as you have a list.

$297. Thirty days to decide if this is right for you, with zero risk. The only real question is how much more revenue slips away before you stop the leak.

instant access · lifetime updates · 30-day guarantee

P.S. The people making the most from email aren’t the best writers. They’re the ones who built their sequences once and keep them running: it’s that 2% of sends driving 30% of the revenue. Follow Up Forge hands you those sequences fully assembled. You can keep starting from a blank screen, or you can start from finished.

P.P.S. If you read this far, you already know your follow-up has a hole in it. The 30-day guarantee means the only way to lose is to do nothing, and our founding price won’t sit at $297 forever.